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Achieving Technology Dominance for Startups: Illustrative Evidence of the Importance of Establishing Inter-Organizational Networks | Journal of Business and Management
Journal of Business and Management

Journal of Business and Management

ISSN: 2291-1995 (Print)    ISSN: 2291-2002 (Online)

Volume 5 (2016), No. 1, Pages 1-7

DOI: 10.12735/jbm.v5i1p01

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Achieving Technology Dominance for Startups: Illustrative Evidence of the Importance of Establishing Inter-Organizational Networks

Victor Scholten1  Geerten van de Kaa1 

1Values, Technology, and Innovation, Delft University of Technology, The Netherlands

URL: http://dx.doi.org/10.12735/jbm.v5i1p01

To Cite this Article     Article Views: 317     Downloads: 280  Since deposited on 2016-04-05

Abstract

In this paper we study the influence of the network of actors on the chances that a start-up will be successful in commercializing a platform. Scholars that study platform wars have conducted multiple studies of factors that influence platform dominance where the focus lies on factors that can be influenced by the firm (firm-level factors) and factors that are given in specific industries which can hardly be influenced by firms (environmental factors). Few studies have included views from platforms and entrepreneurship to understand the successful commercialization of new platform. A common research approach in both fields of platforms and entrepreneurship is network analyses. In this paper we conceptualize how entrepreneurs can apply network strategies to successfully commercialize their new products in an emerging market in the first phases of the technology dominance process. We illustrate our ideas by means of several examples.

JEL Classifications: L11, L22

Keywords: high-technology start-ups, entrepreneurial marketing, new product development, technology dominance

To Cite this Article: Scholten, V., & Van de Kaa, G. (2016). Achieving technology dominance for startups: Illustrative evidence of the importance of establishing inter-organizational networks. Journal of Business and Management, 5(1), 1-7. http://dx.doi.org/10.12735/jbm.v5i1p01

Copyright © V. Scholten & G. van de Kaa

Creative Commons License
This article is published under license to Science and Education Centre of North America. This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License.

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Achieving Technology Dominance for Startups: Illustrative Evidence of the Importance of Establishing Inter-Organizational Networks
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