Journal of Tourism and Recreation

Journal of Tourism and Recreation

ISSN: 2368-2655 (Print)    ISSN: 2368-2663 (Online)

Volume 1 (2014), No. 1, Pages 1-11

DOI: 10.12735/jotr.v1i1p01

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Identifying Gender Differences in Destination Decision Making

Jo-Hui Lin1  Shu-Ju Lee2  Ching Yeh3  Wen-Hwa Lee4  Jehn-Yih Wong2 

1Graduate Institute of Recreation, Tourism, and Hospitality Management, National Chiayi University, Taiwan
2Business Administration Department, Ming Chuan University, Taiwan
3Taiwan Railways Administration, Taiwan
4Department of Food and Beverage Management, Taipei College of Maritime Technology, Taiwan

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Gender differences are critical in consumer behavior theory. As the purchase risks, the intangibility and perishability of travel products exceed those of other products, the overseas travel decision-making behavior differs from general consumer decision-making fundamentally. This study clarifies whether the thesis of gender differences offers an appropriate explanation of tourist hesitation and the justifiability of destination decisions. Based on multiple regression analysis of data from 443 tourists at Taiwan Taoyuan International Airport, gender differences did not significantly influence on tourist hesitation and the justifiability of destination decisions after controlling other possible influences. Comprehensive management implications for travel agents are discussed.

Keywords: gender differences, tourist hesitation, destination decisions making

To Cite this Article: Lin, J.-H., Lee, S.-J., Yeh, C., Lee, W.-H., & Wong, J.-Y. (2014). Identifying gender differences in destination decision making. Journal of Tourism and Recreation, 1(1), 1-11.

Copyright © Jo-Hui Lin et al.

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This article is published under license to Science and Education Centre of North America. This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License.

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Identifying Gender Differences in Destination Decision Making