Journal of Tourism and Recreation

Journal of Tourism and Recreation

ISSN: 2368-2655 (Print)    ISSN: 2368-2663 (Online)

Volume 1 (2014), No. 1, Pages 37-50

DOI: 10.12735/jotr.v1i1p37

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Testing the Validity and Reliability of the Levels of Self-Concept Scale in the Hospitality Industry

Einar Marnburg1  Zhenpeng Luo2 

1Faculty of Social Science, University of Stavanger, Stavanger, N-4036, Norway
2Institute of Tourism, Beijing Union University, Beijing, China

URL: http://dx.doi.org/10.12735/jotr.v1i1p37Citations: 2 (Details)

To Cite this Article     Article Views: 625     Downloads: 433  Since January, 2015

Abstract

Self-concept is a powerful determinant of people attitudes and behaviors, and leaders can profoundly influence subordinates’ self-concept, and furthermore, their behaviors and other social processes. As an important theory to management, studies on testing the validity and reliability of the scale of self-concept were limited. The purpose of this study is to evaluate the validity and reliability of an existing popular used instrument of self-concept, which is named LSCS in the context of Chinese culture. An empirical survey was conducted in China’s hotel industry, and 585 valid responses were collected. Results showed that the reliability and discriminant validity of LSCS were good, while convergent validity was not ideal. Suggestions on how to improving the convergent validity of LSCS was given in the end.

Keywords: self-concept, validity, reliability, China hotel industry

To Cite this Article: Marnburg, E., & Luo, Z. P. (2014). Testing the validity and reliability of the levels of self-concept scale in the hospitality industry. Journal of Tourism and Recreation, 1(1), 37-50. http://dx.doi.org/10.12735/jotr.v1i1p37

Copyright © Einar Marnburg & Zhenpeng Luo

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This article is published under license to Science and Education Centre of North America. This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License.

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Testing the Validity and Reliability of the Levels of Self-Concept Scale in the Hospitality Industry
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