Journal of Tourism and Recreation

Journal of Tourism and Recreation

ISSN: 2368-2655 (Print)    ISSN: 2368-2663 (Online)

Volume 3 (2017), No. 1, Pages 1-20

DOI: 10.12735/jotr.v3n1p01

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Marketing Destinations to Millennials: Examining the Compatibility between the Destination Marketing Organization Website and the Millennial Tourist Prospects

Hend M. Hamed1 

1Faculty of Tourism and Hotels, Helwan University, Cairo, Egypt

URL: http://dx.doi.org/10.12735/jotr.v3n1p01

To Cite this Article     Article Views: 19     Downloads: 19  Since deposited on 2017-07-22

Abstract

The Baby Boomer generation has been the focus of a great deal of analysis in the travel industry, the millennial generation is now surpassing this segment in garnering more attention. This study shed light on the millennials as the forthcoming tourist demand to assist the destination management organizations (DMOs) better understand their needs and expectations to address them with the right product using the right means of communication. In this perspective, the study focuses on the DMOs' websites as a main marketing tool for delivering the marketing message to the millennials. It investigates the alignment between these websites and the millennials’ prospects. Results reveal that the DMOs' websites are still not ready to fulfill the millennials' expectations and that there is a significant difference between these websites and the millennials' prospects regarding the content and performance.

Keywords: Millennials, Generation Y, Destination marketing organizations (DMOs) websites, Marketing, Content, Communication method

To Cite this Article: Hamed, H. M. (2017). Marketing destinations to millennials: examining the compatibility between the destination marketing organization website and the millennial tourist prospects. Journal of Tourism and Recreation, 3(1), 1-20. http://dx.doi.org/10.12735/jotr.v3n1p01

Copyright © H. M. Hamed

Creative Commons License
This article is published under license to Science and Education Centre of North America. This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License.

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Marketing Destinations to Millennials: Examining the Compatibility between the Destination Marketing Organization Website and the Millennial Tourist Prospects
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